How to Host an Online Cannabis Event
How to Host an Online Cannabis Event
”How to Host an Online Cannabis Event”, the newest webinar brought to you by The Cannigma.
In this latest edition we had the pleasure of discussing a wide variety of topics regarding hosting cannabis expositions in times of a global pandemic, one that only allows us to meet and network via a computer.
In this panel were some of the people responsible for the more successful cannabis events of the past year, and they are:
-Jack Rudd, Editorial Director, Analytical Cannabis
-Stephen Murphy, Managing Director, Prohibition Partners
-Carey Fried, VP Marketing, iCAN
-John Sidline, CEO, TheCompound.io and producer of Whole Plant Expo
-Jake Kuczeruk, VP Business Development, The Arcview Group
-Charles Warner, Editor-in-Chief, Innovation & Tech Today and Cannabis & Tech Today
-Pamela Moore, VP Publishing, MJBizDaily
Together with Cannigma CEO Elana Goldberg, we went over issues like networking in the cannabis community, the transition from stands to computers, marketing and advertising your company through expos, among others, and answered some of the live viewer’s questions!
”What helped the strategy is that if you maintain your core brand identity and people know exactly what your product is and what you deliver, they’ll hang with you” Carey Fried on How to put together an online event.
”We looked at it as: have great content, have something that’s fun and engaging and then most importantly create an environment where business can be done” Charles Warner on their latest cannabis expo platform Emerge.
”Once you have got them on your platform, consider them a member of your community, build a community, think about ways that you want to bring them back and keep engaging people on the content that brought them to the platform on the first place” John Sidline answering a viewer’s question ”What techniques are you using to engage patients/ attendees after the event?”
Good stuff !