How Weed Legalization in California is Changing Cannabis Culture
How Weed Legalization in California is Changing Cannabis Culture
Luxury cannabis products have emerged that cater to an elevated customer. The quintessential “stoner” stereotype is far outdated, and much like streetwear over the past couple of years, something that was once “underground” is starting to find its footing and the beginning of an entirely new luxury consumer marketplace.
Shot in LA, we take a closer look at several well-known cannabis brands and shops taking cannabis culture to the next level. The documentary also examines the past, present, and future of the California’s industry.
Credits
Executive Producers
David Fischer
Jeff Carvalho
Producers
J. Andrew Keegan
Jian DeLeon
Written By
Jian DeLeon
J. Andrew Keegan
Director
Mark Choi
J. Andrew Keegan
Editor
Mark Choi
Robin Thomson
Evan Thompson
Camera
Chrissy Lu
Mark Choi
Robin Thomson
Evan Thompson
Art Direction
Thai Tran
Maria Ferraresi
Motion Graphics
Thai Tran
Robert Simmons
Sound
Sonia Manalili
Music
Will Score
Special Thanks
Jim Walsh
Evan Thompson
Neuhouse, Los Angeles
Lowell Herb, Co
Beboe
Bloom Farms
Mister Green
Med Men
Claudia Garcia
Lauren St.Clair
Taylor Osumi
AJ Fay
The Elder Statesman
WeedMaps
Premiere Sponsor
Weed Maps
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Promotional video: Marketing at its best —with all the accoutrements outlined.
its all about the benjamins!!!!!!!!!!!!!!
marijuana hinders the learning of complicated tasks. FACT. too much marijuana makes you slow and kinda stupid FACT
Pretentious hipsters 🤦♂️🤣
You gonn legalize it. Dont use the law to rip people off.
Money from sales.Are going back to politicians in the form of taxes.
Just another gang moving on the block
Fuck Reagan
It’s still illegal in California. The only place you can smoke it is inside your house. The feds can still arrest and seize your product. The police can still charge you for possession if someone complains of its odor under federal act laws regarding possession and distribution. Captain Herbalife your snow blind if you think it’s still okay to light up in public.
I don’t want it to happen here in Brazil. Weed is to be grown inside homes inhabited by general people, not produced by big companies in farms owned by millionaire men.
Homes vs Farms
Grown vs produced
General people vs Millionaire men
The east coast is too Guerrilla we don’t have nothing over here.
This is painfull
most of these guys produce crap
Two minutes in and they say these two things: Reefer madness began in the 60s (no, the fear and craze that led to criminalization was in the 30s), and that in the 80s, the Reagan administration declared the war on drugs- wrong, it was started by Nixon, and Elvis of all people was the first drug Czar.
If you are going to produce content, it should be accurately based in fact if you’re trying to change minds. This is a juvenile attempt.
Yeah, "edibles were always great or terrible, Russian roulette". Right, ok.These guys talk like we were too stupid to know what we were growing and using.
Pretty pretentious.
Does anyone in this video mean what they say? Do they know they are lying?
The Democratic liberals bought in all the way with tough on drug crime. Look at Kamala Harris, who claimed she smoked down to 2Pac and biggie, while she was helping out people away for years for small time possession
Of course law enforcement wants their cut of the taxes before they talk about non violent weed “offenders”
As for change in weed culture, black market quality was way better, you know this
Fuck corporate greed. Save your money, find a good grower, spend locally. If you have too much money buy some green for the less fortunate. Better than giving these yuppie gentrification pushers it.
Actually kinda glad some of these products n companies went under.
I’m willingly to bet these products thc/thca levels are no higher than 12%-17% that’s not "luxury" according to luxury standards. Just appealing to wealthy people who care more about being seen with a brand than they do about the time put into making the quality of thc/thca/cbd. And it’s obvious they’re already planning and working to push out smaller dispensaries and fund politicians to make laws that takes our recreational rights away. I guarantee they’re going to try and do just that
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Im pretty sure california is a prison now. People living in cars n sewers. All businesses shut down. All by design.
This video has strong "legal market supremacy" feel to it! I wonder why?!
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Cannabis is really responsible for psychosis!!
Who smoking weed looking at the video
Act bigger investment best of luck
How weed lagalization shows that other lands like switzerland only keep the illegalization for theyre own purposes in the background its for lobbyists and for them we are a cow the land is the farm and the money is the milk we are everything not the politiks theyre despencable in every way we are everything and they treat us like property we are waste for them it a mainthing sad but its fucking true 🤬🤬 👉👁⚖ 🕰🚀🗽🕍🕌⛪🍷💵🗝🛠⚒🧫🧪📡⚖political religious dogma will be our end its theyr start of nothing man sollte sie alle an die wand stellen diese parasitären nebenexistenzen
I don’t need crappy I I didn’t need luxury items I need good cannabis legalized in all 50 states and the people in jail for pot to be released now!
this fkn idiot just compared a fine bottle of wine to cannabis. thats like saying cocaine and heroin are similar drugs.
No thanks
from now on, i will only "blast joints",,,,, no more smoking doobies for me, World. i’m over 40.
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Seeing another Asian reaching his American dream (befriending a white American) is Cringe. I don’t remember the last time I’ve seen an Asian girl with a Hispanic or black guy! Don’t judge me just make this observation for the next few weeks and you’ll see what I’m talking about. I feel like Asian people in general the girls are always trying to be with a white guy because I don’t see them proud of their background. To me it seems like they’re trying to do anything to run away from it. Naming their kids the most white names in US hahahaha
Sorry guys just my observation!
4:06 Being progressive, in the sense of today, is NOT a good thing. I’m hoping not all Cannabis users and entrepenours would call themselves "progressives".
Amazing documentary!
I am sooooooo god damn envious of those American brothers and sisters man, I live in the UK so I can’t just walk to the dispensary and pick my strain or snag some edibles or grab me some moonrocks or dabs, I do it the old fashioned way…..grow it or buy it and of late it’s been the latter. We get some superb weed here in the UK, a lot of good Haze, Lemon Haze is a regular. A lot of Star Dawg and Purple Star Dawg, Icecream Cake, GSC, Wedding Cake, those types of strains where I am from. I have smoked weed more than half my life, from 13 years old to 45 I’ve been a long time connoisseur and advocate for weed. Weed has many uses from cosmetics to food, but my personal favourite is to smoke it or eat it. Why shouldn’t we enjoy the fruits of the earth? I hope that the UK follows suit one day, there’s some sweet growers just waiting for it to happen.
great sharing!
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12% thc lmfao that is shit…..
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Fancy packaging! Lmao these same guys are probably in jail right now.
What’s the instrumental at the beginning
I haven’t bought weed at a store since it was legalized. I had a medical recommendation for years. The taxes are just ridiculously high. Over 30% in some counties. Lower those taxes and I’ll become a costumer again. I’m fine with paying a tax. Just not at this rate.